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商品編號： 9-698-004 出版日期： 1997/07/08 作者姓名： Christensen, Clayton M. 商品類別： Operations management 商品規格： 18p 再版日期： 地域： United States 產業： Medical equipment and devices 個案年度： 1997 - 1997
商品敘述：
Illustrates how a new management team at Medtronic''s Cardiac Pacemaker business reversed a steep decline in market share by adopting certain management principles for new product development: clarifying strategy, aggregating project planning, accommodating the number of projects to match development capacity, and establishing a platform/derivative product architecture, and others. This case is useful in both MBA courses and executive programs.
涵蓋領域：
Innovation;Change management;Predictive analytics;Product development;Process analysis
相關資料：
, (9-698-056), 12p, by Clayton M. Christensen;, (XLS297), 0p, by Clayton M. Christensen
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